How the iPad has changed the game

The evolution of the handheld devices and tablet technology has opened up a world of new opportunities to improve upon existing technology capabilities. Current ebook devices allow a reader to carry a huge library of hundreds of books in a package the size of a single paperback. Network connectivity allows the reader to select and purchase from a catalog of hundreds of thousands of additional titles wherever and whenever she chooses. The publishing business has been significantly impacted – announced in August 2010 that sales of books for Kindle (its ebook reader) have outpaced the sale of hardcover books, and that growth is only accelerating[1]. The iPad can do for tablet computing what the Amazon Kindle has done for ebooks. In fact, according to Bernstein Research analyst Colin McGranahan consumers are adopting the iPad faster than any other consumer electronics device, including the iPhone and the near-ubiquitous DVD player, and could ultimately become a $9B business and the fourth largest consumer electronics category – right behind TVs, smartphones and laptops.[2]

While tablet computing has been around for years, the introduction of the iPad has finally brought the tablet device to the mainstream. The combination of the elegant Apple iPad hardware with the structure and simplicity of the iOS interface has made this platform a smash hit not only with consumers, but with business users as well. Apple sold three million iPads in its first 80 days after its release and according to Apple’s Chief Operating Officer Tim Cook half of the Fortune 100 are testing or deploying iPads.[3]” The tablet platform has the potential to revolutionize other industries like the iPhone did for music and the ebook reader did for book publishing.



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